DALIM ES offers retailers quicker, and less expensive production of marketing materials with a collaborative system that involves everyone in the promotional supply chain
DALIM SOFTWARE (www.dalim.com), makers of highly efficient, scalable software solutions for the creation, production and management of cross-media content for retailers and brands, will be demonstrating DALIM ES on booth 233 at NRF 2019, retail’s big show, January 13-15 in New York City. DALIM SOFTWARE will demonstrate how its collaborative, creative operations workflow solution, DALIM ES, can enable retail and brand companies to store, manage, organize and produce marketing and project content faster, with confidence.
Today, businesses also are learning that they must reinvent retail, enabling them (and their products) to connect with customers at every stage of the shopping journey—whether it’s in store, on apps, or most significantly recently, across the Web. Retailers need to be able to react nimbly. Automated production workflows take on even greater significance, offering to make omnichannel efforts much easier to manage.
“There is an area in the marketing department that could truly offer retailers more efficient productivity. When putting together weekly ads, inserts and flyers, and creating new in-store promotions, it’s not easy to collaborate between all of the ‘players’—particularly under very tight deadlines. Usually, trying to get reviews and consensus between the advertising department, merchandisers, field sales, legal, and other departments is a very labor-intensive process,” explains Graham Blanks, DALIM SOFTWARE Director Business Operations North America. “A software solution that automates most of these tasks can better manage, track and collaborate campaign activities, and assure that they meet deadlines. And, for those in senior management, DALIM ES can eliminate a number of processing costs and demonstrate a pretty significant ROI. It’s why we are showing DALIM ES to retailers at NRF 2019.”
Given its popularity among major advertisers and print providers—DALIM SOFTWARE has been providing automated production workflow solutions for more than twenty-five years—it is very possible that many retailers already, unknowingly, have been using DALIM ES. Whether a newspaper advertisement, catalog pages, a series of labels or any other marketing material, managing a project consists of much more than just a single task. It’s about producing, managing, transforming and sharing digital content with the appropriate tools, the right people, at the right time — any time and anywhere. DALIM ES is a collaborative workflow management and digital asset production platform, offering services ranging from online approval to web-based production tracking for all participants of the production cycle, including agencies, producers, stock houses, legal departments and brand owners. DALIM ES lets users plan, execute and control any aspect of media production, regardless of the final use of the output (print, web, ebook, video, audio and others). Beyond its workflow strengths, DALIM ES has received Ten Core Certification, widely recognized as elite status, denoting that a system satisfies the minimum ten characteristic requirements of a successful DAM system.
Accompanying collaboration is an audit trail along with key performance indicators that allow retailers to fairly quickly discover bottlenecks in the creative operations process, and determine where errors might be occurring.
Not only is print production required; DALIM ES allows retailers to easily repurpose the final content to other areas. As such, it becomes the hub to aggregate all product information as retailers move towards Product Information Management. Retailers must be ready to invest in a system that can handle all product data, content and materials required to market and sell products.
“Once retailers decide to work with DALIM ES, they typically find that expenses like labor, printing and courier costs shrink—as well as the time to produce and approve marketing projects, adds Blanks. “We find that DALIM ES is so successful, that often retailers install it for one purpose, but adopt it for many other projects as time progresses. We believe we offer a very unique solution and can help visitors to our booth at NRF to produce marketing materials much more efficiently.”
About DALIM SOFTWARE
DALIM SOFTWARE GmbH, headquartered in Kehl, Germany, offers highly efficient, scalable software solutions for the creation, production and management of cross-media content, focusing on globally operating companies in the media and communication industry.
Since 1985, the world’s most prominent publishers, publication printers, agencies and brand owners can be found among the company’s customers, as well as a variety of quality- and service-oriented premedia companies and printers of all sizes. They all utilize DALIM SOFTWARE innovative technologies to the fullest extent.
DALIM SOFTWARE produces the exceptionally productive, modular software engines TWIST, DIALOGUE Engine and ES, which offer specialized collaborative solutions for media content. Its fully customizable interfaces allow users to integrate into customer facing applications and seamlessly connect to business processes.