There’s the firm that promises to "...take it to the next level and maximize market synergies by using a zero-sum-based process that transforms robust metrics to enable web-related relationships and cultivate value-added infomediaries to facilitate interactive niches."

( If that’s how they explain themselves, our guess is they’re not going to explain what you do very well. )

The one that simplifies your story so that anyone can understand what you do.

And, more important, appreciates what you do.

While we all understand and appreciate the science of marketing, we prefer to focus on the art of communication.